![]() ![]() At the top was a red horizontal line with rounded corners. The rectangular frame is associated with a box – hence the original name. The first is known as the F-box because it contains the letter “F” in a dark blue square. The Fila logo of that time has not been preserved, but it became the fundamental basis for the word mark, which is now familiar to all connoisseurs of inimitable style. So he got out of his hometown and began to fill the empty niche of sportswear. In 1923, the manufacturer took a step towards a large fashion market by entering into a partnership with Maglificio Biellese. ![]() Its owners drew inspiration from the surrounding Alps because the factory was located in the mountains. The famous Italian brand grew from a modest family-owned lingerie and knitwear business that opened in 1911. In 2003, it was acquired by the American company Sports Brand International, and four years later, it was sold to a buyer from South Korea. Today, the main direction of the brand is associated with sportswear and footwear. It was founded by the Fila family – Ettore and Giansevero. It appeared in the city of Biella in the Piedmont region at the dawn of the last century – in 1911. Now sneakers and T-shirts with the iconic red and blue lettering can be seen not only on athletes: they have become part of the style of hip-hop fans and ordinary people who value comfort.įila is a South Korean company with Italian roots. ![]() A little later, other great players joined him. Things with her emblem were worn by Michael Jordan, who was starting his career. Then basketball appeared in the history of the company. The sport’s dress code is to wear all white, so the Fila emblem was the only bright spot against the crystal clear background. Sportswear appeared in its range almost ten years after entering the market.Ĭloser to the 1970s, the brand focused on equipment and accessories for tennis. At first, the manufacturer specialized in casual knitwear. This word is now displayed in the logo, and its first letter, “F,” is associated with high quality and original design. Fila was named after its founders: two brothers who had the surname Fila. ![]()
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